Attorney Rankings is one of the best digital marketing agencies in the country. They’re raising the bar for law firm SEO services by focusing on links that bring in long-term value and authority for their clients. Their approach prioritizes building trust and authority using backlinks, guest posts, and other strategies. 

As a digital marketing agency that has been in the field for over a decade, they know what it takes to help law firms gain visibility. They have handled marketing for law firms across the country, helping them increase their revenue. They offer a plethora of services, including SEO, link building for lawyers, and content services, run by a team of SEO experts, content strategists, and marketing experts.

How Attorney Rankings Uses Best Practices for Link Building

1. Authority Building

Authority building is the practice of including backlinks in your content to trusted sources in the industry. For law firms, this would mean news outlets, legal publications, and bar associations. These links give law firms more authority on search engines. 

Attorney Rankings uses link building as a core strategy to reflect each firm’s area of practice and expertise. It helps firms improve their rankings on search engines and improve their online presence.

2. Guest Posting

Guest posting involves creating valuable original content for external websites to increase a brand’s visibility, traffic, and reputation. For law firms, this means writing articles on legal blogs and related platforms to engage target audiences. 

Attorney Rankings does this by carefully curating blogs that are relevant to their clients’ area of expertise and marketing goals. Their team creates well-researched, insightful content that resonates with readers.

3. Internal Links

Internal linking is the practice of connecting different pages within a website so that search engines can understand the website’s structure and content hierarchy. It also guides visitors to a law firm’s blog posts, practice areas, and important information.

Attorney Rankings maps out their clients’ websites and strategically links the pages that provide the most value. This strategy keeps visitors on the site longer and increases the chance of converting them into long-term customers. 

4. Legal Directories

Legal directories are platforms that list attorneys based on their practice area and location. These directories are often used as trusted sources for potential clients and search engines, giving law firms a chance to improve their credibility and search rankings.

Attorney Rankings looks for the best legal directories to list their clients on, based on their area of expertise. This targeted approach helps law firms gain local trust, increase referral traffic, and improve their presence in competitive search results.

5. Broken Backlinks

Broken backlinks are links from other websites that once pointed to your law firm’s pages but now lead to error or dead pages. Identifying and fixing these broken links is essential to maintain search engine rankings. 

Attorney Rankings regularly reviews backlinks in order to quickly identify any broken links and replace them with updated URLs or high-quality links. This approach prevents the loss of traffic from outdated links and keeps its user interface relevant. By maintaining a healthy backlink profile, law firms see sustained, consistent growth and retain an established reputation online.

Conclusion

Attorney Rankings is the industry standard for effective link building for lawyers. They focus on visibility and relevance and strategically build their clients’ reputations online. From building backlinks and strategic guest posting to optimizing internal links and leveraging trusted legal directories, their approach is comprehensive and results-driven. They proactively manage broken backlinks to preserve search engine rankings and client trust. 

By combining these best practices, Attorney Rankings provides law firm SEO services through improved search rankings, increased credibility, and attracting more clients, making them a trusted partner in navigating the competitive landscape of digital marketing.